Branding 9 min read
How Blogging Helps Your Business
- 12 Oct 2012 2 min read
Blogging is one online marketing strategy that still wins big time today. There are so many relatively new marketing strategies being developed to help reap great profits for business, but it seems that blog marketing will be here to stay. Why do online marketers still prefer blog marketing, when it entails more time to make, and requires more thought and research, as compared to other modes of marketing needing only visuals, slogans or short tag lines?
Blogging translates to subtle marketing. Since blogging allows for more “space” and means of discussing things and explaining oneself, it need not appear as advertising, which many people tend to detest. Some people have the tendency to be stubborn, and do not want to be prompted into doing this or that, buying this or that. But with blog marketing, you can do it with subtlety, not needing to be too pushy or too aggressive in your sales. You can blog about the product or service without making it too obvious that you are marketing it. With that subtle approach you can expect your target audience to know about the product or service, and realize for themselves the benefits they can derive therefrom, without sounding too insistent.
Blogging leaves room for discussion. A lot of room. Since you are not limited by mere visual, slogans or tag lines, you can focus on the product’s concept, function, importance and quality in your blogs, to make your product more attractive or your service more desirable to your target market. If you go with blog marketing, you have a lot of options on how your product and/ or service can be presented to your audience.
Blogging allows for comprehensive coverage. Some products or services out there are just so novel and unique it would take a while for people to appreciate them and actually feel the need for them. Blogging allows you to briefly discuss the products’ functions and features, making consumers realize how useful it can be in their lives and their daily activities. With blog marketing, you can likewise share your clients’ and patrons’ reviews and recommendations relative to the product and service, giving your audience more convincing statements that would make them want to try out your product.
Blogging encourages following. Many bloggers are now considered “celebrities” on cyberspace, without having to be actually ‘affirmed’ by media, and if you have a good blogger endorsing your product and/ or service, you have the chance to get a strong following and better exposure for your business. Blogs about products and services that find their own niche in different websites do more for your business than popup ads that no one minds anymore.
If you are not yet engaging in blog marketing, it is high time you start considering the good it will do in the way you market your products and services. You may invest more time in it, but in the long run, it is guaranteed to do wonders for your biz.