What’s the most recent video you watched? Maybe a video of a cat being a cat? Or a video of a swearing politician whom you greatly disdain? Perhaps a sumptuous how-tos of Oreo cheesecake from Buzzfeed?
Gah. All of those videos made you stop for a few seconds, click on it, and watch it. Well, I mean, who on this sick earth won’t, right? We are the Gen-C.
Oh well, that puts a lot of pressure on us, content creators and marketers.
Say goodbye to good ol’ days when traditional marketing reigned supreme. Technology is continuously defining new generations for us and much to that a culture through the faces of those within the Generation C: The Connected Consumers. As how Google Think tags them, “a powerful new force in consumer culture. A term we use to describe people who care deeply about creation, curation, connection and community.”
So, that’s it, what now? Does that mean that revisiting your content consumption cycle for your content marketing strategy is not enough to accommodate for the Gen C-ers? Well, let’s check these lessons out and internalize how it could affect our strategy, shall we?