Twitter has become a force to be reckoned with in the social media world. Businesses here and there are opting to get a Twitter account to increase their influence, build up their brands, and even just to get into the social media hype. But while many are saying that it is all about the numbers—i.e. followers, followings, and tweets—there are a number of reasons why a decrease in Twitter followers may be just what you need.
The Twitter Misconception
There is a preconceived notion that having a lot of followers in this particular side of the internet equals to authority and influence. Although a majority of people would admit that a huge following is an attractive trait in a profile, not everyone with hundreds of thousands of followers are famous—or real.
Take Santiago Swallow, for example. He was created by writer Kevin Ashton who wanted to prove how easy it is to be a digital celebrity with just $68. The article doesn’t just narrate how Santiago Swallow was put into the spotlight in just a couple of days. It also delved deeper into the issue of fake followers, which internet maven-wannabes use to give themselves more weight as “influencers”.
The Definition of Fake
The Twitterverse is littered with fake accounts that even celebrities and other known people fall victim to them. But, unlike popular opinion, not all Eggheads are spam. The common signs of a fake account are as follows:
• a display picture of an average looking person or a vague artwork
• 0 tweets but a number of followings, not that much followers
• does have tweets but contains “weird” content
An example of a fake account
However, there are a lot of fake accounts that are more elaborate that they will trick anyone to think it was real. They have full bios, inconspicuous display images, a collection of average looking photos, a link to a personal website, and tweets that actually make sense. But, unlike most Twitter users, these accounts have been created for the sole purpose of increasing numbers of those who pay for them (and of those who have already established their names in various industries, just because they’re famous).