The digital paradigm has shifted—mobile has overtaken desktop.

It's no longer news; it's now an old fact. Mobile app development should no longer be an afterthought for brands and businesses. It should already be part of your primary business strategy to easily build a usable and meaningful app to connect with your users, end-to-end.

People are inseparable from their mobile devices. It's the first thing a person checks in the morning; the device is used throughout the day for work, personal, and entertainment purposes. Then at the end of the day, the mobile phone is the last thing a person touches before going to bed.

Not only mobile-first, but your audience is most likely functioning with a mobile mindset.

Imagine if you have an app that is useful and valuable to you and your users. Not only will you be part of their daily life, but you can be:

  • Visible to your users and clients all the time
  • Communicating with your audience directly and frequently
  • Providing practical value to your end-users
  • Building your brand and recognition
  • Cultivating a loyal and engaged audience

Interested to know more? Keep reading and learn more about our mobile app development services.

Native App Development

Want apps that are optimized for a specific platform? Then it’s best to bank on our native app development.

Building an app on native uses the device's hardware such as GPS, camera, and settings that result in cohesive user experience, quick loading time, and high-level performance than their hybrid or web-based counterparts.

Our native app development services guarantee smooth and ease of use for your users, and securely protects your data that can harm your app and your brand.

Going native optimizes your app for topnotch user experience.

Keep reading about our native app development services.

Cross-Platform Mobile App Development

Our cross-platform development service provides users with excellent multi-platform experiences that meet your user’s needs, as well as your business.

The key difference between cross-platform development and native is that apps use a single codebase, but works best across different platforms.

Think of it this way: cross-platform apps created for an Apple OS operate well with an Android smartphone, and it works vice-versa.

Hitting two platforms in one stone, eh?

Learn more about our cross-platform app services.

What’s the difference?

It's not a question of which app platform is the best since both choices provide the robust mobile app you need. It's just a matter of choosing what platform is suited to the objective you’re aiming for with your app.

Here’s a side-by-side of both native app development and cross-platform development to help you choose which one is best for your business:

1. Codebase

For native app development, developers create apps optimized to their specific platform: Android and iOS. But for cross-platform development, we use a single codebase that works excellent for both platforms.

If your project requires heavy-use of each system's hardware, then go native. But if the project requires minimal hardware interaction, then choose cross-platform.

Our mobile developers will deliver apps using either of our two mobile development services with an unnoticeable difference. We provide seamless and excellent execution for both.

2. Performance

When it comes to performance, we give our hats off to native app development for optimizing their specific platforms for maximum performance.

Cross-app development apps add an extra layer between the platform and source code that can lead to some performance loss.

If you want to provide a high-performing mobile app to your users, then go for mobile. Whether native or cross-app, our developers make sure that both perform well on your target platforms—no more, no less.

3. Cost and development time

Cross-app development is a practical and inexpensive process to develop and launch an app. It will also have less development time on our end, making it quick for you to launch for your users.

Native can cost more in terms of time and effort, but in the end, the app will work seamlessly with its given platform.

Choosing one or the other will not be an issue. It all depends on what your app needs and what it aims to achieve in the long-run.

As an experienced mobile development company in the Philippines, we make sure that every project we take is backed up with data and expertise to serve users better, no matter the platform.

How we do mobile app development

Propelrr has developed a process that will get your idea into a fully-functioning mobile app, ready to use, and ready to market.

1. Requirements gathering

Building an app isn't a stand-alone strategy or something you think out of the blue. Before you dive into mobile app development, both you and our developers need to be aligned with your business goals and app objectives.

If you’re a bit unsure whether to take on this venture or not, we’ll ask you the right questions.

  • Why does your business need a mobile app?
  • What will be the primary purpose of your mobile app? Is it just for brand awareness? Or do you want to directly increase your sales?
  • Who are your target users for the app?
  • Why would they want to use your app?

These are just a few questions we want to know so that we’re facing the same north star your business is looking at.

We set things straight by asking the right questions

2. Project scoping and timeline

Everything’s all laid out—time to start lining things properly.

For every app development project we take on, we determine the items the project scope and requirements the project calls for. After we determine the steps our developers need to take, we begin plotting out timelines to set deadlines and expectations. Not just for you, but for ourselves as well.

We aim to stay within our estimated development time—no more and no less. Other than that, we take into consideration your own schedule to keep things aligned.

Target placed. Plan is ready to launch.

3. User stories creation

For every app we build and design, the user’s experience is our topmost priority.

Before setting the plan into code, we create user stories for every module of the app. The user story includes a high-level definition of the module, the expected output or app behavior of each user/persona, and how the user/persona will interact with the application.

Our developers act like directors—creating user scenarios, whether good or bad, when navigating their way through your app.

Creating user stories ensures both you and the developers that your users are directed to the right screens, and have an overall seamless experience within the app.

User experience is our top priority.

4. Product design

Our development has a product design creation phase.

This includes the project outcome statement, goals, project structure, features listing, diagram creation, flow charts, testing scripts, and other items that we might need based on the nature of the project.

We give you visibility on this document to make sure that everything is aligned.

5. Development phase

After all the planning, time to set things into action.

Our developers are well-versed in the programming language of Java, Objective-C, and Swift for native app development. But when it comes to cross-app development, they switch to React Native—which they’re fluent with as well. Talk about multilingual!

More than just building the app, our developers also conduct a test run to make sure their code works before passing the ball to our internal QA team.

6. Testing phase

You can never have too much testing.

Our mobile app development service isn’t made for a “see if it works later” approach. It takes different activities and phases to validate a mobile app if it works or not.

At Propelrr, we follow a strict internal QA process that involves the following testing phases:

a. Test scripts development

Once the requirements are locked in, our QA team creates test-scripts in parallel with the development of the mobile app. This is used for automated testing as well as unit testing to verify that the system performs as expected with the development.

b. Functionality testing

This software testing of the mobile app functions based on accepted user stories and acceptance criteria from the client. Functional testing ensures that the expected functions are working based on the test scripts created.

For example, if the app requires a form submission feature, our QA specialists will execute all user stories made to accomplish an action using the app.

c. Performance testing

This testing is where we check the app's performance in normal conditions and in a stressed state.

d. Security testing

The primary purpose of security tests is to identify all possible loopholes and weaknesses the software has that can result in a loss of information, revenue, and trust.

Our security testing uncovers the vulnerabilities, threats, risks in a software application, and prevents malicious attacks from all sources. Detecting all possible security risks early on can help developers fix these problems through coding.

e. Usability testing (UI and UX)

The following software test focuses on the app's ease of use and how fast users can perform tasks and activities in the app.

f. Exploratory testing

Having your app function accordingly is one thing, but is your app performing well even on the fly? Exploratory testing is done by our QA team to discover and investigate edge or unique cases that were unidentified before the development.

g. Regression testing

Your app will roll out numerous updates throughout its launching, but are your features still working? Regression testing makes sure that existing modules are still working after a major, and even minor, change in the app or its environment.

With our team of expert mobile developers, our mobile app development service assures that the apps we create will pass international standards so that they impact your business positively.

7. User acceptance test

User acceptance testing (UAT) is done by the client or users and validates the end-to-end business flow.

In simplest terms, UAT is getting your app tested by the target users and obtaining feedback from them about every feature.

8. Deployment and maintenance

Before we deploy the app to production, we run it carefully through our pre-deployment checklist to ensure that all necessary adjustments for production switching are properly in place.

After all the necessary software testing, the app is now sent to digital distribution services like Google Play and App Store for public use and consumption. Time to reap the hard work and benefits of launching a mobile app.

But we don't just build the app; we make sure to maintain it as well. Our app maintenance, updates, and fixes which include the following:

  • Code maintenance and security updates
  • Performance monitoring report
  • Performance optimization
  • Health check (crash/warning reports and analysis)
  • Updates for new OS versions and SDKs upgrades

As one expert mobile development company in the Philippines, Propelrr is ready for any mobile web development project you set on the table.

Ready to be the next mobile app star? Shoot us an email, and let’s get building.

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