Senior Pay Per Click Specialist

Job Overview

The Senior PPC Specialist is expected to ensure that all paid ads platforms (i.e., Facebook Ad, Google Adwords, LinkedIn, Instagram, TikTok ads, and other emerging platforms), accounts, and campaigns under Propelrr’s management are in good health and performing in accordance with the agreed objectives and guidelines.

Minimum Qualifications

• At least 2-3 years of working experience in the related field is required for this position, specializing in SEM / PPC campaign strategy development and execution.
• Possesses advanced analytic and data interpretation skills.
• Excellent communication and presentation skills.
• Work well within tight deadlines and Promptly meet them.
• Strong interpersonal and communication skills
• Strong analytical skills
• Excellent organizational skills
• Team management

Job Description

The Senior PPC Specialist is expected to ensure that all paid ads platforms (i.e., Facebook Ad, Google Adwords, LinkedIn, Instagram, TikTok ads, and other emerging platforms), accounts, and campaigns under Propelrr’s management are in good health and performing in accordance with the agreed objectives and guidelines. Below are his/her responsibilities:

• End-to-end management of the paid ad platform campaigns of the company and its clients to ensure adherence to the agreed goals and objectives (i.e., tracking & monitoring of relevant KPIs and metrics, analysis of results, and optimization of campaigns to maximize ROI)
• Develop, create, and execute a paid campaign strategy based on the market and client needs; including the full PPC planning from but not limited to, campaign strategy, media planning, keyword research, campaign optimization, ad copywriting, and analytics integration that would provide significant and quality returns to the business.
• Manage budgets to ensure optimal allocation of resources.
• Open to experimenting and testing, while proactively optimizing campaigns.
• Translate and visualize analytic reports to performance reports that provide business insights and recommendations.
• Implement relevant A/B testing on campaigns necessary to improve campaign performance.
• Collaborate with cross-functional teams such as creatives, tech, content, and other members to produce creative and engaging campaigns.
• Collaborate and build strong client relationships and identify opportunities to grow business with existing clients while carrying out the client and company’s goals.
• Train and mentor Junior PPC Specialists on updated industry best practices and relevant changes in the policies and guidelines of the paid ad platforms.
• Develop, review, and calibrate PPC processes that help standardize and ensure the quality of the team’s output.

Required Skills

• Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.
• Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
• Should have intermediate to expert-level experience in the following:
  • Google Analytics
  • Google Suite
  • Google Adwords
  • MS Excel/Google Sheets
  • Analyzing Data
  • A/B Testing
  • Conversion Rate Optimization (CRO) Techniques
• Understanding of the marketing principles
• Account Management
• People Management
• Project Management