Overview
The PPC Specialist is expected to ensure that all Facebook Ad, Google Adwords, LinkedIn, Instagram and Twitter ad accounts and campaigns under Propelrr’s management are in good health and performing in accordance with the agreed objectives and guidelines.
Qualifications
- At least 2 years of working experience in the related field is required for this position, specializing SEM / PPC campaign strategy development and execution
- Adept in Google Adwords, Facebook Ads, LinkedIn Ads and Google Analytics
- Possesses advanced analytic and data interpretation skills
- Excellent communication skills
Required Skills
- Must have the knowledge and expertise on handling and managing the following platforms:
- Google Analytics
- Facebook Ads
- Google Adwords
- Analyzing Data
- Digital Marketing
- Account Management
- A/B Testing
Job Description
- Manage Facebook, Google, LinkedIn, Instagram and Twitter paid campaigns of the company and its clients to ensure adherence to the agreed goals and objectives of the campaign.
- Develop and execute a paid campaign strategy that will provide significant and quality returns to the business - includes the full PPC planning from keyword identification, landing page & content development, ad copywriting and analytics integration
- Identify and create an optimal media plan to support the campaign strategy to ensure cost-efficiency and that the campaign returns are maximized
- End-to-end management of existing paid campaigns on Facebook, Google, LinkedIn, Instagram and Twitter - tracking & monitoring of relevant KPIs and metrics, analysis of results, and calibration of campaigns to maximize ROI
- Translate analytic reports from Google Analytics, Google Adwords, Facebook Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads to performance reports that provide business insights and recommendations that can improve the existing campaigns.
- Implement relevant A/B and Multivariate testing on Google Adwords, Facebook Ads, Landing Pages and other relevant channels or platforms as necessary to improve campaign performances.
- Collaborate with other teams such as creatives, tech, content, and other members to produce creative and engaging campaigns.
- Train and mentor Junior PPC Specialists to ensure that the team is updated on the industry best practices and relevant changes on the policies and guidelines of Facebook, Google, LinkedIn, Instagram and Twitter paid advertising
- Develop, review and calibrate PPC processes that help standardize and ensure the quality of the team’s output
Working at Propelrr
Find out what our team members have to say about their work at Propelrr.“There’s never a dull moment working at Propelrr. The team will encourage you to spill your ideas and perform at higher levels.”
"[Propelrr] don't just put you into the wild. [The team] equips you first and gives you the challenges you need to grow and become a better person."
"I always admired Propelrr [for] being transparent to all employees here. They have nothing to hide, especially on your performance.”
“There are no walls here figuratively and literally (sometimes.) You'll be surprised to see your rate of growth here as an all-around digital marketer.”
“I don't feel restricted with the ideas that I contribute to the brands that I'm handling, because Propelrr allows me to explore and have as much fun as I can.”
“Working at Propelrr has been a great experience. It's both fun and challenging in a way that it pushes my skills and abilities to a great extent”
“Working at Propelrr broadens your perspective, knowledge, and skills as a professional since you get to learn different things [from different projects] every day.”
“You’re not gonna fail [here] if anyone else can help it. Which feels nice, but also really solidifies the teamwork and trust culture I’ve encountered.”
“My superiors [at Propelrr] can actually show some sort of vulnerability when facing a challenging task which humanizes them and in turn, makes me empathize with them.”
"This is where I experienced growth so I am happy to see the progress of my career during my stay here.”
“You'd never feel stagnant working here because the team makes you feel that you are valued and actually improving.”
Read our reviews on Glassdoor and indeed:
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“The environment, the people, and even the management are just so open and transparent about everything. Everyone is just really willing to share their ideas, share their thoughts, and even encourage you to learn something new.”
Read more about us on Glassdoor -
“Propelrr employs the strength finder approach which gives everyone a chance to find their niche within the organization and in Digital Marketing and Tech Innovations.”
Read more about us on indeed
