Job Overview
As a digital analyst, you’re tasked with tracking and presenting the latest online marketing trends, changes in customer behaviors, and audience engagement with company and client assets to find insights that can be optimized for future digital marketing campaigns.
Minimum Qualifications
- Bachelor’s degree in IT, Computer Science, or any related field.
- Knowledgeable in Excel, GA4, Meta Analytics, and other digital analytics platforms.
- Preferably knowledgeable in digital marketing across social, paid, and organic channels.
- Proficient in utilizing BigQuery and SQL.
- Knowledge of Power BI and other data analytics tools is a plus.
- Strong analytical and strategic thinking skills.
- Use advanced technical and analytical skills to collect, process, and analyze data.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills
Job Description
- Tracking online marketing trends, collecting and analyzing data, assisting in developing campaign strategies, optimizing and reporting online campaign performance, and communicating with the clients.
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies.
- Creating dashboards, data visualizations, and campaign and website performance reports.
- Build advanced visualizations that tell a data story within a suite of Tableau Dashboards used by our key stakeholders.
- Monitoring and analyzing digital media and marketing trends.
- Maintain efficient QA processes to ensure the accuracy and quality of data.
- Communicating and presenting to colleagues, senior managers, and clients.
Working at Propelrr
Find out what our team members have to say about their work at Propelrr.
Company Reviews
Get more candid reviews about our work culture here at Propelrr—from the unlimited coffee supply to all-hands-on-deck projects, here’s a glimpse of what it’s like to work with us:
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“The environment, the people, and even the management are just so open and transparent about everything. Everyone is just really willing to share their ideas, share their thoughts, and even encourage you to learn something new.”
Read more about us on glassdoor -
“Propelrr employs the strength finder approach which gives everyone a chance to find their niche within the organization and in Digital Marketing and Tech Innovations.”
Read more about us on indeed
