Content Specialist

Job Overview

Propelrr is looking for a content specialist who has a knack for creating value-driven content geared toward boosting online presence, relevance, and sales for a diverse clientele.

More than just an individual performer, we need a proactive and collaborative team player who is open to exploring innovative ways to produce outstanding content competitors dreamed they had and customers wished they found out sooner.

Minimum Qualifications

• Candidates must possess at least a Bachelor’s/College Degree in Marketing, Journalism, Mass Communication, Communication Arts, or equivalent
• Preferably with a minimum experience of 2 years in a digital marketing company.

Job Description

• Understand the client’s nature of business, business objectives and their target market.
• Research the client’s target audience to identify user needs, personas, scenarios and other key insights to develop appropriate content strategy and content ideas that resonates
• Perform competitor research, content inventory audit, gap analysis for existing content to create a comprehensive plan for future content.
• Develop editorial strategy based on client’s brand guidelines – voice, style, themes, messages and concept development.
• Oversee content production to ensure that approved content strategy is implemented and delivered accordingly.
• Perform quality assurance on content output to ensure that they are aligned with the client’s brand guidelines and SEO writing best practices.
• Identify appropriate channels for content distribution and promotion.
• Monitor and evaluate content effectiveness using different analytics platform and tools.
• Open to test and experiment on different types of content ideas, styles, and formats that will perform best for the brand and achieve the brand’s business objectives.

Required Skills

• Idea generator and problem solver with excellent communication and organizational skills.
• Great analytical ability to understand key business objectives and user insights.
• High-level thinkers with an eye for details.
• Able to clearly communicate a brand’s story through appropriate content based on the brand’s audience.
• Able to identify, measure, and analyze what’s working and what’s not with regards to a brand’s digital marketing efforts.
• Able to generate appropriate action steps that will create a positive impact on website performance and overall digital marketing performance of the brand.
• Hungry to learn and grow in a fast-paced and glocal digital innovations company.
• A strong leader and an efficient team player.
• Preferably with project management experience.
• Has impressive content presentation skills