Content Specialist

Job Overview

Content Specialists conceptualizes, curates, and produces engaging content that aligns with our product messaging strategy. You’ll have to leverage your exceptional writing skills and knowledge of heuristic evaluation to shape our narratives and communicate compellingly with our audience.

Minimum Qualifications

• Candidates must possess at least a Bachelor’s/College Degree in Marketing, Journalism, Mass Communication, Communication Arts, or equivalent
• Preferably with a minimum experience of 2 years in a digital marketing company.

Job Description

• Understand the client’s nature of business, business objectives and their target market.
• Conduct research on the client’s target audience to identify user needs, personas, scenarios and other key insights to develop appropriate content strategy.
• Perform competitor research, content inventory audit, gap analysis for existing content to create a comprehensive plan for future content.
• Develop editorial strategy based on client’s brand guidelines – voice, style, themes, messages and concept development.
• Oversee content production to ensure that approved content strategy is implemented and delivered accordingly.
• Perform quality assurance on content output to ensure that they are aligned with the client’s brand guidelines.
• Identify appropriate channels for content distribution and promotion.
• Monitor and evaluate content effectiveness using different analytics platform and tools.

Required Skills

• Idea generator and problem solver with excellent communication and organizational skills.
• Great analytical ability to understand key business objectives and user insights.
• High-level thinkers with an eye for details.
• Able to clearly communicate a brand’s story through appropriate content based on the brand’s audience.
• Able to identify, measure, and analyze what’s working and what’s not with regards to a brand’s digital marketing efforts.
• Hungry to learn and grow in a fast-paced and glocal digital innovations company.
• A strong leader and an efficient team player.
• Preferably with project management experience.
• Has impressive content presentation skills
• Able to strategize and execute a campaign.