Digital Marketing Manager

Job Description

We are seeking a Digital Marketing Manager to lead and execute multi-channel strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting. In this leadership role, you will guide a team of digital specialists, driving traffic, engagement, and conversions for diverse clients while building strong relationships. The ideal candidate combines deep expertise in digital marketing with a passion for innovation, leveraging AI-powered tools to optimize efficiency and deliver measurable results, all while staying ahead of evolving industry trends.

Job Responsibilities

Content Management & Marketing

• Collaborate with creators to deliver high-quality, brand-aligned content.
• Develop and manage content strategies, calendars, and storytelling initiatives.
• Optimize content for SEO and audience engagement across blogs, videos, and infographics.

SEO Strategy & Execution

• Drive organic growth through keyword research, on-page optimization, and link-building.
• Conduct regular SEO audits and technical improvements to enhance site performance.

Social Media Management

• Build and execute organic and paid strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Create platform-specific content, monitor performance, and engage with online communities.

Paid Media Strategy

• Plan, implement, and optimize paid campaigns.
• Conduct audits, track performance, and maximize ROI.

Copywriting & Strategy

• Craft compelling ad copy, web copy, and marketing content to drive conversions.
• Align messaging with brand voice and campaign objectives.

Conversion Rate Optimization (CRO)

• Analyze user behavior and campaign performance.
• Design A/B tests, optimize user journeys, and improve conversion funnels.

Digital Marketing Leadership

• Oversee end-to-end campaign management, budget allocation, and reporting.
• Stay ahead of industry trends and integrate innovative tools and practices.

Project & Resource Management

• Lead cross-functional teams, manage workflows, and ensure timely project delivery.
• Support talent acquisition, training, and development initiatives.

Performance & Reporting

• Define KPIs, track results, and generate actionable insights.
• Provide clear performance reports to clients and stakeholders.

Client & Agency Interaction

• Act as primary client contact, manage expectations, and present campaign outcomes.
• Ensure smooth daily operations, quality control, and risk management.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of digital marketing experience across paid and organic channels
• Proven expertise in paid media, copywriting, and social media campaign management
• Strong content creation, writing, editing, and storytelling skills
• Proficiency in analytics and digital tools (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Strong analytical, problem-solving, and data-driven decision-making abilities
• Excellent project management, organizational, and communication skills
• Leadership experience in managing and motivating teams
• Strategic thinker, adaptable in fast-paced environments
• Relevant digital marketing certifications preferred
• High attention to detail with ability to manage multiple priorities