Job Responsibilities
1. Translate ideas into compelling copies that answer the needs of the client, company, and the intended target audience;
2. Come up with concepts based on a creative brief that addresses the strategic objectives, aligns with the content strategy, and translates that concept into a comprehensive written work;
3. Compose advertising copy, literature, concept rationales, or written presentations that use the correct sentence structure, choice of words, punctuation usage, and spelling;
4. Compose copies that can include headlines, slogans, catchphrases, straplines, and body copies, articles, content for websites, landing pages, social media, ads, blogs, mobile applications, other marketing collaterals online and offline;
5. Incorporate different copywriting frameworks and SEO/PPC recommendations into the copies;
6. Study clients’ products and services, the target audience, and the competitors’ activities/propositions and strategies;”
7. Brainstorm visual and copy ideas with other members of the content & creative team;
8. Work closely with the marketing team to ensure copy tone and style are consistent with the visual tone, style, and brand guidelines;
9. Translate creative direction and copy points from creative briefs into engaging and effective copies;
10. Keep up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends;
11. Amend, revise, and redevelop copies/content; 12. Actively follow and oversee the content/copywriting process;
Minimum Qualifications
1-3 years Copywriting Experience, Digital Marketing, or related fields
Working at Propelrr
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