Propelrr logo
Wanna drop by our HQ?

3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233, Philippines

#F1A, B2 Building,
The Factory Phnom Penh No 1159,
National Road No.2, Chak Angre Leu,
Mean Chey, Phnom Penh, Cambodia

HomeServicesMobile App Development and Web DesignE-commerce Development

What is E-commerce Development?

E-commerce development is the process of building the site for your online retail store. This is where the foundations are built. Similar to our Custom CMS and Wordpress Design service, our e-commerce development service aims to grant you control over different areas such as how your products are presented and how people transact with your online store.

Website development is complicated in itself. Moreso e-commerce website development. With huge volumes of product pages and descriptions, you need a team that is able to handle all of this efficiently and effectively. With our solid technical background and years of experience in working in e-commerce development, Propelrr’s E-commerce Website Development service is sure to deliver the demands of your online retail store’s daily hustle and bustle.

Driving results to your business are made possible with robust features and functionalities from our e-commerce solutions.

Why go with E-commerce Development?

E-Commerce Benefits

Engaging in online retail means having an alternative to physical stores. As the name suggests, these are online stores which come in the form of websites. This is where e-commerce web development comes in.

Having an e-commerce website is beneficial for your business because, unlike traditional brick-and-mortar stores which have geographical restrictions, they can virtually cover the whole world. The benefit of e-commerce website development is that it is also cheaper in the sense that it requires lower capitalization costs to start and maintain. In terms of operations, e-commerce stores are open all the time. These are just some of the benefits that you can get when you choose to go with Propelrr.

Propelrr focuses on three areas of expertise when talking about e-commerce web development. They are:

  • Shopify
  • Wordpress WooCommerce
  • Magento

Propelrr’s e-commerce website development can integrate with the following payment gateways:

  • Paypal
  • Stripe
  • PesoPay (Philippines)
  • Paymaya Online Payment Gateway (Philippines)

How do we do it?


Propelrr understands the similarities and differences of e-commerce websites with other websites. Like all website development process, ours is centered on user experiences. This is why the first step we take is plotting the UX design. The following steps we take are for the building of the e-commerce website itself; we choose the right e-commerce platform as the base of your site, develop front end templates, integrate those to the e-commerce platform, conduct an internal quality assurance test, submit it for your review, and finally deploying it to a hosting server.

To craft the perfect e-commerce website for you, here’s an in-depth discussion of our e-commerce website development process:

Plotting the UX design

  • What are your business objectives? How about the website’s?
  • Who is your target audience?
  • How does the website look like? Its functionalities?
  • What is your product? What is the ideal size of your e-commerce page?

Any website development aims to craft an interface that is enjoyed by users. That is why we start with Propelrr’s UX Design. The goal is to drive the desired user experience so that they deliver valuable customer actions, in this case: making a purchase. A study on UX design showed that a great user interface could increase your website’s conversion rate by almost 200%, and a well-thought-of UX design could improve conversion rates up to 400%. Any e-commerce website development should prioritize positive experiences because that is what makes users loyal to a brand/business. When users are loyal, it makes it easier for them to transact with you.

With Propelrr’s E-commerce Development service, we give importance to user experience to ensure that your site is as great as your products.

Choosing the right E-commerce platform as a base

Is the chosen platform optimal for meeting your business objectives and goals?

Propelrr has always believed in efficient use of resource. In terms of e-commerce website development, one way we do that is by ensuring that the platform for your products is the best one for your product and business. We offer three of the most popular e-commerce platforms namely Shopify, Wordpress WooCommerce, and Magento. Shopify is easy to use especially if you deal with simple products and straightforward selling. Magento is the opposite and can process even the most complex types of product combinations but requires extensive coding. WooCommerce exists in the middle since it is easy to use being a plugin of Wordpress but still requires some level of coding. Regardless of what you choose among the three, Propelrr can deliver your online retail needs.

Propelrr’s E-commerce Development service does not leave clients in the shadows. We determine what your demands are, present our recommendations, and let you choose what to do. After all, Propelrr creates the e-commerce site for you.

Develop front end templates

  • What front end framework should we use in the development of the site? Angular? React? jQuery?
  • What CSS Library is the best fit for your website?

Front end templates development is where we create the templates that translates the UX design into reality. This is the part where we go beyond traditional HTML, CSS, and JavaScript coding to address user experience especially in terms of your page’s performance. This is because we address the most crucial parts of optimizing your site, such as proper hierarchy of header tags, proper rendering of stylesheets and javascripts to prevent render-blocking of resources, and optimization of image use, among others.

A process that covers all bases in creating the asset you want, Propelrr’s E-commerce Development service is bound to deliver substantial results for your business.

Integration of Front end Templates to the E-commerce platform

  • How will the database be structured to store your website’s content?
  • Can the site’s content be populated with ease?

After our frontend developers have translated the UX design into a workable template, we now integrate them to the E-commerce Content Management platform. This allows us to dynamically generate pages, products, categories, and other things you would like to include in the site. All of this done from the Admin Panel without having to code the pages one by one. The main purpose of integration is to leverage the functions available in the chosen e-commerce platform to ensure that the functionalities you desire for your cart, product pages, and checkout page are working. We make sure that orders are being processed, payments are being received, and shipping information is passed to the courier.

Propelrr’s E-commerce Development service does not just value design; we put equal importance to function. This is the duo that drives valuable customer action: making a purchase.

Internal Quality Assurance

  • Functionality Testing
    • Are the features and designs of the website usable?
    • Are payment gateways properly deducting the correct amount from credit card?
    • Are the orders properly recorded and the admin notified each time there is an order?
  • Performance Testing — Under normal conditions, is the website performing at the optimal level? Is this the same if it is under stressed conditions?
  • Security Testing
    • Are hacks and breaches taken into consideration and worked on?
    • What are the vulnerabilities of the e-commerce website? Are there possible data leaks?
    • How should data be encrypted to ensure that there will be no malicious access and stealing of data?

Here at Propelrr, we aim to deliver the outcomes we’ve promised to deliver as well as exceed expectations. This is possible with the internal quality assurance that we conduct as part of our e-commerce website development process. Here, we check the site’s functionality in terms of the features we’ve added — performance in terms of loading time and page accessibility; and security in terms of being safe from hacks and breaches. When we find something, we work on them until your website is in excellent condition.

Propelrr’s e-commerce website development service builds world-class websites for you so that you can showcase your products with ease.

User Acceptance Test

  • Does the client have comments and revisions for the website?
  • Are the client’s requirements and expectations met?

Building the website you imagine is impossible without your perspective. Propelrr’s e-commerce web development service is a two-way street: we work with you and you work with us. We get crucial insights and valuable recommendations on your end and implement them on the website. But all of this is subject to the assessment of what was agreed upon earlier as well as the insights from our team of web development experts. This is your website and we give you the power to make the changes you deem necessary.

Here at Propelrr, we value the relationships we have with our client. One way we do that is by respecting what they have to say and seeing the value behind their words.

Deployment to a robust hosting server

  • As site visitor grows, can the hosting server easily scale to keep up?
  • Can the hosting server support the website that has been developed?
  • Will the hosting server have at least 99.99% uptime so that your website will always be available?

The deployment of your website to a robust hosting server comes after the development stage and quality checking. Here, we finally publish your site online so that it becomes publicly available. This is the part where we also evaluate and assess the hosting server where we would be publishing your website. Is it capable of hosting your website? Is it scalable? Can it remain online even in stressed circumstances? Making sure that the server is in optimal condition goes hand-in-hand with the quality website we have produced.

When your website is published online, we take all the necessary steps to make sure that the infrastructure hosting it stands the future. That’s what you’ll get with Propelrr’s Custom CMS and Wordpress Design service.

Let's talk

Wanna drop by our HQ?

3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233, Philippines

#F1A, B2 Building,
The Factory Phnom Penh No 1159,
National Road No.2, Chak Angre Leu,
Mean Chey, Phnom Penh, Cambodia

Give us a ring

US: +1 415 685 5868PH: +632 978 0883KH: +855 81 224 028

Email us at:

Contact us

Let's collaborate on what you imagine your brand would be.

Please select all applicable services *
Select your monthly budget*
We value your privacy. Propelrr uses the information you provide to us to contact you about our relevant content, products, and services. For more information, check out our Terms & Privacy Policy

Sorry, but you need to complete the higlighted info *