Analytics 5 min read
The saying “content is king” remains true for marketing campaigns done digitally. But a common misconception about content is what it is used for.
Content is more than a tool to use so that people can visualize your campaign. It is not just the texts they read from your blog or social media posts. It goes beyond the story that ties your content together. Even if your content is of superior quality, it should still have this important ingredient: action.