Social Media Management & Marketing

8 Influencer Marketing Platforms Every Marketer Should Know

As the popularity of influencer marketing grows, so too does the number of platforms that businesses can use to connect with influencers.

8 Influencer Marketing Platforms Every Marketer Should Know

With so many options available, it can be difficult to know which platform is right for your business.

To help you make the right decision, influencer marketing agencies and various industry experts have determined the top influencer marketing platforms that every marketer should know about. 

We’ve compiled a list of the top influencer marketing platforms that include both local and international, as well as a range of features to consider when choosing a platform. We’ll also give you some tips on what to look for in a platform, so you can find one that’s best suited to your needs.

What is influencer marketing and how can it help my business?

Influencer marketing is a type of marketing that focuses on using key leaders to promote a product or service. These leaders, known as “influencers,” have the ability to reach a large audience and generate a significant amount of interest in a product or service. Choosing the right influencer is extremely vital.

Businesses can use influencer marketing to reach new customers, build brand awareness, and drive sales. Additionally, influencer marketing can be used to create content, such as blog posts or product reviews, that can help improve a website’s search engine optimization (SEO).

There are a number of platforms businesses can use to connect with influencers, including local and international options. When choosing a platform, it’s important to consider the type of influencers you want to work with, as well as the budget you have for your campaign. Additionally, you’ll want to look for a platform that offers detailed analytics and reporting so you can track the success of your campaigns.

Why more businesses are using influencer marketing

There are a number of reasons why businesses are using influencer marketing more and more. First, influencer marketing can be an effective way to reach new customers. By working with influencers who have a large following, businesses can tap into new markets and reach potential customers that they wouldn’t be able to reach otherwise.

Second, influencer marketing can be used to build brand awareness. When customers see that a product or service is being used and endorsed by someone they trust, they’re more likely to be interested in it. Customers are more likely to remember a brand if it’s being promoted by an influencer they follow.

Finally, influencer marketing can drive sales. Influencers can play a significant role in increasing your sales by helping you to reach new customers. Customers who have already purchased a product or service are more likely to return and make additional purchases if they’re happy with what they’ve bought. There may even be instances when products can go viral because an influencer has used and recommended them.

3 things to look for in an influencer marketing platform

When choosing an influencer marketing platform, there are a number of factors to consider. Here are a few things to consider:

  1. Think about the type of influencers you want to work with. Do you want to focus on local influencers or would you like to reach a global audience? Additionally, consider the size of your budget and whether you’re looking for a platform that offers free or paid options.
  1. Look for a platform that offers detailed analytics. This will allow you to track the success of your campaigns and see which influencers are providing the most value. Ensure that the platform you choose makes it easy to connect with influencers and manage your campaigns.
  1. Consider the customer service and support offered by the platform. You’ll want to choose a platform that is responsive and offers good customer service in case you run into any problems.

It’s important to keep these in mind so when you’re ready to launch your campaign, you can choose the platform that’s right for you. 

Top 8 influencer marketing platforms you should know about

As the world of marketing evolves, so too do the strategies and platforms that marketers use to reach their target audiences. Influencer marketing has become one of the most popular and effective ways to connect with consumers, particularly in the Philippines.

There are a number of different influencer marketing platforms available, each with its own unique features and benefits. To help you choose the right platform for your needs, we’ve compiled a list of the top influencer marketing platforms every marketer should know about.

1. Grin

Grin is a social media management platform that helps businesses grow their online presence. It offers a suite of tools to help businesses with tasks such as scheduling posts, analyzing social media analytics, and managing customer interactions.

Photo courtesy of Grin via grin.co

With Grin’s tools, every aspect of your influencer marketing program is right at your fingertips. From discovering creators, managing those relationships, and even reporting and tracking ROI. You can search and filter through a database of over 8 million influencers to find the right ones for your campaign. Additionally, Grin offers detailed analytics and reporting so you can track the success of your campaigns and optimize your strategy.

2. Hypeauditor

HypeAuditor is a social media platform that enables users to measure the authenticity of influencers’ followers and engagements. The platform also provides insights on the demographics of an influencer’s audience.

Photo courtesy of HypeAuditor via hypeauditor.com

The good thing about HypeAuditor is that it helps manage the full cycle of your influencer marketing campaigns. From finding the right influencers to working with them and measuring the results of your campaigns, HypeAuditor is a one-stop-shop for all your influencer marketing needs. What’s more, HypeAuditor offers detailed analytics and reporting so you can track the performance of your campaigns and see which influencers are providing the most value.

3. Creator.co

Creator.co is a platform that helps content creators find sponsorships and collaborate with brands. It offers tools for creating proposals, tracking sponsorship payments, and measuring the performance of sponsored content campaigns.

Photo courtesy of Creator.co via creator.co

Creator.co offers a series of plans you can try out with a varying price range. With the right budget,  you can have access to a wide range of features. The platform makes it easy for you to connect and collaborate with influencers. You can also use the platform to track the performance of your campaigns and measure ROI.

4. Klear

Klear is a social media analytics platform that helps businesses understand how their social media campaigns are performing. It provides data on things such as how many people are talking about a brand on social media, what demographics those people fall into, and how much traffic is being driven to a brand’s website from social media.

Photo courtesy of Klear via klear.com

That’s why Klear is a great platform for those who want to get started with influencer marketing. The platform offers a wide range of features, including influencer discovery, campaign management, and analytics. With Klear, you can easily find and connect with influencers, track the performance of your campaigns, and of course, measure ROI.

5. Traackr

Traackr is a platform that helps businesses identify and track influential members of their target market online. It provides tools for finding potential influencers, viewing their online activity, and measuring the impact of their endorsements.

Because of Traackr’s tools, it gives brands the capability to take a more strategic approach when developing their influencer programs and allows them to track the ROI of their campaigns. This in turn helps brands save time and money while still being able to reach their target audiences effectively.

6. Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ) is an influencer marketing platform that helps businesses connect with influencers to promote their products or services. It offers tools for finding potential influencers, viewing their online activity, and contacting them directly to discuss possible collaborations.

Photo courtesy of Aspire via aspire.io

For years, companies have struggled to connect with educated buyers. Nowadays we live in a world where word-of-mouth marketing is king and new upstart brands can be launched at any given time. Now, thanks to Aspire’s viral distribution technology, it helps creators do what they love most: create quality products for people all over the globe!

7. Sendible

Sendible is a social media management platform that enables businesses to manage all their social media accounts from one dashboard. It offers a suite of tools to help businesses grow their audience, publish content, and track how well their content is performing.

Photo courtesy of Sendible via sendible.com

Sendible believes that “the only way to stand out is to build an audience through authentic storytelling”.  Sendible helps brands do just that by creating content that is shareable and by providing a platform for influencers to amplify their reach. It’s an all-in-one platform that has everything a brand needs to run an effective influencer marketing campaign.

8. Sprout Social

Sprout Social is a social media management platform that enables businesses to manage all their social media accounts from one dashboard. It offers a suite of tools to help businesses grow their audience, publish content, and track how well their content is performing.

Photo courtesy of SproutSocial via sproutsocial.com

Other than providing an efficient platform for influencer discovery, marketing, and management, SproutSocial also offers a wide range of features such as content creation, social media monitoring, and analytics. When you know what people are saying about your business, it’s possible to find ways of changing that narrative in a positive direction.

Key takeaways

There are a number of different influencer marketing platforms available in the market, each with its own set of features and benefits. The important thing to remember is that there’s no one-size-fits-all solution. The best platform for your needs will depend on your budget, marketing goals, and target audience.

  • Using Influencer marketing is a great way to connect with consumers. With the right platform, you can easily find and connect with influencers, track the performance of your campaigns, and measure ROI. Giving you concrete data to show the efficacy of your marketing campaigns.
  • Always keep your goals in mind. No matter what your budget or marketing goals are, there’s an influencer marketing platform that can help you achieve success and connect with your desired audience.
  • Choose the best platform for you. There are a number of top platforms available that offer different features and resources. The key is to find the one that fits best for you and your needs. What’s important is that you connect with your target audience. No matter what platform you use, if you can’t connect with your target audience, then your efforts will be for nothing.

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